Why do Nottingham Forest have no sponsor on their shirt against Crystal Palace today

Nottingham Forest are bottom of the Premier League. They recently beat Liverpool and drew with Brentford. Their return to Premier league action against Crystal Palace without a sponsor is worrying fans.

Nottingham Forest have no shirt sponsor. Their deal with BOXT expired at the end of last season. They turned down an offer from the boiler company to extend their partnership into their first Premier League campaign of the millennium. BOX signed a deal to become Everton sleeve sponsors.

Nottingham Forest are looking for a sponsorship deal. Evangelos Marinakis wants a £10m-a-season deal but the club has only made two commercial appointments since the first week of August. Former Newcastle managing director Lee Charnley has been brought in by Marinaki to help push a deal through. The club have no sponsor on their shirt against Crystal Palace today. Business expert Simon Chadwick believes more clubs will follow Forest's approach in the near future. He believes that Premier League clubs are underselling themselves.