Why F1 is so popular with audiences again?
Formula 1 is riding high again with increased popularity. Last season's finale in Abu Dhabi attracted 108.7 million viewers.
Liberty Media bought Formula 1 in 2016. The F1 Group has been running a successful marketing campaign since. Online casinos offer betting on sports. F 1 also ventured into the world of eSports with the official Formula One video game. The game is in its fourth season and continues to increase viewership. There was an increase in online engagement across the major social media platforms. It had the highest engagement growth figure of any other major sports league.
The Netflix Effect is when a series on the subscription streaming service catapults a relatively unknown person or persons to overnight massive fame. The Netflix show Drive to Survive has made the drivers and team principals household names and the docu-series has been influential in cracking the American audience. Daniel Ricciardo, Toto Wolff and Christian Horner are popular characters. Formula 1 is popular again thanks to creatively expanding the brand and Netflix.
