Betano Will Appeal To Soccer Bettors, iCasino Players In Ontario

Kaizen Gaming is one of the fastest-growing operators internationally. It is operating in 10 countries in Europe and Latin America. Kaizen is planning to launch its sportsbook and iCasino product in Ontario by the end of this year. Kris Abbott, formerly of Coolbet Canada, is its country manager for Canadian operations. Canada is multicultural and Toronto is a soccer-crazy city. The company hopes to capitalize on the recognition of its brand from first-generation Canadians. They are a kit partner with four teams in the Champions League this season and a couple more in Europa League.

Soccer is the fastest-growing sport in Canada. There are nearly 1 million registered players and 1,200 clubs. FIFA World Cup is coming to Vancouver and Toronto in 2026. Canada has three Major League Soccer franchises and a young star in Alphonso Davies. The Canadian men's team qualified for the World cup for first time since 1986 and will play in Qatar this fall. Canadian women are the reigning Olympic gold medalists in the sport.

Betano is late to the party in Ontario, but they will have an aggressive advertising strategy. They will be available for download on iOS and Android and have a desktop version. Betano will also be interested in entering other provinces. If they become legal, Betanos will try to get a license. The company has already done this in every other market. It will focus on developing its brand and marketing strategy in Canada. Its sportsbook has an easy-to-use layout. There will probably be strategic partnerships. In the past, the brand has done major sponsorship deals with major soccer clubs like FC Porto and Sporting Clube de Portugal.