Can Churchill Downs Music Video Attract New Race Fans?

Jack Harlow's new racing-inspired music video has 10.6 million YouTube views and counting.

Jack Harlow filmed a music video for his new song 'Churchill Downs' at the Kentucky Derby. The video has over 10.5 million views and is currently one of the top 10 trending music videos on YouTube. Samantha Bussanich is the co-founder of Nexus Racing Club and a Godolphin Flying Start trainee. She is a big fan of Jack Harlen. Some people think young people shouldn't be racing's target market. Others think they can contribute to the industry in a meaningful way. They are not the target audience. Some believe that social influencers like Jack harlen can be positive marketing for racing.

Jack Harlow visited Churchill Downs for the Kentucky Derby. Samantha Bussanich believes the industry needs to do more to attract new fans. She points to Australian racing as a good example.   in Australia, every trainer has a way for people to get involved. There is also an education about owning horses. Busanch believes that the music video is great exposure for horse racing. The industry should take it further and educate people about the sport. It is important to take the video and see what comes from it.