More Women Starting to Bet on Sports

Before widespread legalization, sports wagering was mostly for men. Now more women are starting to bet on sports. The sportsbook environment was never conducive to women. Siska Concannon, Co-Founder and Chief Marketing Officer of Affiliated Sports Fans, believes online betting is going to win.

There are 4.6 million active women sports bettors, which is an increase of 115% over the last year. Part of the rise is attributed to how companies are marketing to women. Meghan Chayka, Co-Founder and Co. CEO at Stathletes, criticized lazy marketing towards women in the past.

Concannon and Chyka are calling for more education on sportsbook apps for women. They believe it will help them to become more comfortable in the betting space. Men still outnumber women 5 to 2 in betting, but there is a significant growth rate in women betting. There was a double growth in female betting last year. It is the same as the growth of men. The industry needs to be aware of how it drives the message and how they build the products.

There has been a 115% growth in women's sports bettors. Some argue that it's due to bonus abuse. The panel admits it is a problem in the industry. It doesn't have to do with the growth of women in sports betting. First-time betters leave the app because of first-times promotions.   It's not indicative of the market density for women to be relatively high revenue.  It is based on the demographic, this channel, based based upon the first bet and deposit.