NBA

NBA featuring sports betting content in its new league app

Summarized by: Live Sports Direct
 

The NBA has launched a new app with new features and sports betting content. The app is free to download and is powered by the NBA's new integrated digital platform. It will link fan experiences across existing products, including NBA League pass and NBA Pick’Em. NBABet is a weekly program focused on providing live game betting information. NBA ID is the league's global membership program. Chris Benyarko, NBA Executive Vice President, Direct-to-Consumer, said the app will enhance and personalize the way NBA fans engage with the brand.

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