NHL stars season with 70 league sponsors
The NHL has a record 70 sponsors for the 2022-23 season. The league has gone from five global-level sponsors to 11 for this season, with 15 U.S.-only partners and 16 Canada-only brands. New categories Caterpillar, NFT and BioSteel are new to the fold this year. PepsiCo signed a multiyear extension this summer to keep the soft drink, water, energy drink and savory snack categories. However, the company did not renew its Gatorade sponsorship.
U.S. only in 2018, North America beginning in 2022. Canada-only starting in 2019, and North American starting 2022, also a sponsor 2007-14.
