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Diwali may steal T20 ad thunder

Summarized by: Live Sports Direct
 
Diwali may steal T20 ad thunder

The International Cricket Council's Men's T20 World Cup begins in Australia on 16 October. Disney Star's Star Sports channel will broadcast the cricket tournament in India and the subcontinent. The matches will also be live-streamed on the Disney+ Hotstar online platform. Traditional advertisers may not be interested in spending their budgets on Diwali on 24 October, because they know their sales peak during this time. New categories with instant reach are likely to fill the gap. India's disappointing performance in Asia Cup and other tournaments might influence advertisers. The World cup will be broadcast on DisneyStar (Star Sports and Disney+. Hotstars) in seven languages.

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