We want more! Week-long festival of Christmas action on ITV an aim for racing

Summarized by: Live Sports Direct
 
We want more! Week-long festival of Christmas action on ITV an aim for racing

ITV's Christmas festival of racing on ITV was a success. Bookmakers report a doubling or trebling of turnover. BHA's chief operating officer Richard Wayman believes ITV should aim to show racing in its strongest light in future. The BHAs aim is to make the most of the sport's highest-profile events. It is also important to promote the industry.  The last few days have demonstrated the popular appeal of competitive jump racing.