What’s next for sports betting in California?

There is no grassroots clamor for sports betting in California. The proposed ballot measures 26 and 27 are almost certain to be rejected in the Nov. 8 election. Young adults are the only demographic group with a strong interest in sports gambling. Online betting corporations that sponsor Proposition 27 have scaled back their campaign. Casino-owning Indian tribes are still running anti-Proposition 27 spots.

After sports betting was legalized in 35 states, a new initiative and a rival initiative were put forward in California. Both were defeated. The issue will not go away. It is possible that new measures will be proposed for the 2024 ballot. It's also likely that the tribes will seek a monopoly on on-line betting. There will also be a competition between the two measures. This is because sports wagering in the state is potentially a multi-billion-dollar business. In other words, we may be subjected to competing campaigns all over again.