Caesars Sportsbook Launches Micro-Betting Through Partnership With Simplebet
Simplebet has signed a multi-year agreement with Caesars Entertainment to launch real-money micro-betting on the Caeresars Sportsbook platform. Simplebet uses machine learning and automation to create micro markets, enabling every moment of every sporting event to become a betting opportunity. The micro market can produce a result in just seconds. SimpleBet has raised $80 million in capital to date. Its investors include MLB’s San Francisco Giants, David Blitzer, Steve Ellman, and Jeff Mallett. Caedars Digital president Eric Hession said play-by-play betting is an innovation that customers want access to.
