DraftKings, Little Caesars join as sponsors for Amazon’s ‘Thursday Night Football’

DraftKings and Little Caesars are sponsors for Amazon's "Thursday Night Football" on Prime Video. The deal is set to last 11 years and will include 15 regular-season games and one preseason game. It will begin on September 15 with the Los Angeles Chargers and the Kansas City Chiefs game and is available on amazon.com and on the Prime video app. The company's ad sales business is growing, but the growth rate for its ad business flattens at around 30%. It recently unseated TikTok for most engaging ads. Amazon hopes streaming tech integrations will help lure brands to the platform.