Horse Racing

ENGAGECRAFT’S ‘PICK 5’ FAN ENGAGEMENT DELIVERS A WINNING PARTNERSHIP FOR RACECOURSE MEDIA GROUP & PADDY POWER WITH MARKET LEADING RESULTS

Summarized by: Live Sports Direct
 
ENGAGECRAFT’S ‘PICK 5’ FAN ENGAGEMENT DELIVERS A WINNING PARTNERSHIP FOR RACECOURSE MEDIA GROUP & PADDY POWER WITH MARKET LEADING RESULTS

Pick 5 game delivered by EngageCraft and launched by Racecourse Media Group in partnership with PaddyPower has yielded market leading results. The Pick 5 Game was an immediate success reaching 440,000 unique users including the Goodwood and York Festivals and data capture of 81%. 29% of entrants opted into marketing with 24% selecting all 3 preferences. The full portfolio includes predictors, video votes, quizzes and polls.

RMG has been able to get a bespoke engagement live in just a few weeks thanks to EngageCraft and the Touch platform.

Rupert Pratt, EngageCraft's Sales & Marketing Director is pleased with the performance of the Pick 5 engagement.

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Paddy Power Pick 5 Racing TV
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