Inside Telemundo's marketing strategy for the World Cup

The World Cup kicked off in Qatar. Telemundo hopes to take advantage of the competition to grow its audience in the U.S. and promote its brands. Claudia Chagui, senior vice president of marketing and creative at Teleglobal explains how the company will market the World cup.

Telemundo's marketing strategy for the World Cup is to maximize its multi-platform promotion across Telemundi and Peacock. The theme for this year's theme is "The World Cups' cultural importance goes beyond the field, it transcends the game".

Telemundo has Spanish language rights for the 2018 and 2022 World Cups. In 2018, Telemundo got a taste for streaming and in 2022 it's all in with the most comprehensive viewing experience possible. Peacock is the only direct-to-consumer streaming service in the United States to simulstream live coverage of all 64 matches.

The Hispanic opportunity is bigger than ever. Hispanics represent nearly 1 of every 5 Americans and account for over half of U.S. population growth over the past 10 years. There is no better time to fully embrace and engage the Hispanic sports fan.

Telemundo has secured three presenting sponsors for this year's match. Ford, T-Mobile and Coca-Cola are presenting shows. Telemundi is working with more than 20 new advertisers.

Telemundo was the first network in Spanish to broadcast Super Bowl LVI. Telemundi will broadcast the Thanksgiving night football game and the soccer matches around that time.