How the Leafs beat the Canadiens in the jersey ad game
The Toronto Maple Leafs have a new milk logo on the front of their jersey. The Dairy Farmers of Ontario got the valuable real estate for $10 million a year on a long-term deal. The team has changed its logo multiple times and altered the piping on its jersey almost as often. It's not like the sweater is sacrosanct. They knew putting an ad on their sweater would be different. In Canada, people love their bankers but they hate the banks. There is less vitriol around banks than around the media. Heather MacGregor, director of communications at Dairy farmers of Ontarion, says the logo is clean and iconic.
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